"For Timex, time began in the United States in 1854 with the creation of the Waterbury Watch Company. Over the many years that followed, through both wartime and peacetime, Timex watches have kept more than time, they've kept a promise of undaunted innovation.

Timex's heritage is founded on bringing this innovation and reliability to a broad consumer base. They are committed to staying relevant to today's changing consumer and lifestyle needs by their Creative, technologically advanced product design. By incorporating an accessories focus in their approach, they combine both active and healthy lifestyle needs and bring technology closer to the sports consumer."